Saturday, June 23, 2012

Heidi Slimane changes name YSL to SLP
 

It's an iconic logo that's been around for more than half a century, but now YSL's interlocking initial stamp is set to change.
Under the new directorship of Hedi Slimane the Yves Saint Laurent ready-to-wear collection will be re-branded as Saint Laurent Paris (SLP).
And although the famous signature will remain unaltered on handbags, lipsticks and shoes, there is no certainty that it will continue to be used as widely.
It is yet another alteration that has occurred since the French creative director took over in March.

source:dailymail

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